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How to use the era of social networks for recruitment?

FSSA team: Guzel Bergaliev, Project Manager of the Aktobe branch of FSSA How to use the era of social networks for recruitment?

In our digital time, job advertisements in newspapers and on specialized job search sites are no longer always effective in order to make a high-quality recruitment. In the foreground today, Instagram is one of the most popular social networks in the world, which has become an integral part of recruiting.

1. Creating an attractive company profile: First impression plays a huge role, and the Instagram profile cap is the first thing that is looked at in your account. Therefore, it is important to correctly draw up a description and briefly present the brand to the visitor in order to attract his interest. The channel's subject matter should be clear in the description, so it will be easier to find you in the Instagram search engine by keywords. I would advise you to add something in the description that distinguishes you from others, so to speak, your chip.

2. Using hashtags:

The hashtag serves to attract the target audience. Use hashtags related to your activity or some specific skills, this will help users find posts on topics of interest to them.

3. Target:

A properly configured target allows you to display ads for a specific target audience, which can be used to attract attention to vacancies. Advertisements can be directed specifically to those users who meet your requirements for experience and skills.

4. Tell us about your team:

Interesting stories about the company's employees will help you learn more about your mission. Share achievements, success stories and interesting moments, for example, short videos about team building, to show potential candidates that you have a cohesive team with which they will be pleased to interact.

5. Feedback:

Instagram is a place to establish high—quality interaction with potential candidates, so it is important to be open to questions, comments and feedback. This will help establish trust and demonstrate your respectful attitude towards potential employees. For the convenience of candidates, specify a link to your company's website, messenger or phone number.

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